TARGETED ADVERTISING TECHNOLOGY

Early day motion 1311, tabled 2 April 2008 by Lord Foster of Bath (Liberal Democrat). Signed by 52 members.

That this House notes the recent developments in targeted internet advertising, particularly the emergence of the company Phorm; notes with concern the reported technical test conducted by BT last summer, where BT were accused of using Phorm to track customers without their knowledge or prior consent; believes that a system whereby consumers opt-in to Phorm would be far more transparent and appropriate than the opt-out system currently proposed by Phorm; and therefore calls on internet service providers to make Phorm an opt-in service.

Signatures by party: Liberal Democrat 26, Labour 17, DUP 4, Conservative 3, Independent Labour 1, Social Democratic and Labour Party 1.