ADVERTISING CHEESE TO CHILDREN

Early day motion 591, tabled 10 January 2007 by Dan Rogerson (Liberal Democrat). Signed by 76 members.

That this House welcomes the principle embodied in Ofcom's new regulations to ban advertising of junk food products while children's television programmes are on air; notes with concern, however, that Ofcom will use the Food Standards Agency Nutrient Profiling Model to determine which foods will be subject to the ban; notes that this model is scientifically flawed, based on a one-size-fits-all portion size and will proscribe nutritious foods like cheese from being advertised to children yet allow whole milk - cheese's key ingredient - to be advertised; welcomes the positive contribution both cheese and milk make to the national diet and economy; and calls on the Government to revise the Nutrient Profiling Model to ensure that the regulations improve children's diets across the country.

Signatures by party: Liberal Democrat 29, Labour 28, Conservative 12, Independent 2, Plaid Cymru 2, Social Democratic and Labour Party 2, Scottish National Party 1.